Burberry's high fashion, high tech balancing act

Written By limadu on Sabtu, 29 Juni 2013 | 22.48

NEW YORK (Fortune)

Fortune wants to make it even easier for you to eavesdrop. The Fortune Brainstorm Podcast is a weekly show that features recorded conversations from Fortune's live events.

Burberry's Angela Ahrendts is a high-powered CEO, and she's led the old, British fashion brand into a new technology frontier, carving the way as a leader in the luxury space. But how, exactly, do you make a clothing line high-tech? And even with new technology, can Burberry attract the millennials key to its growth strategy?

Fortune writer Beth Kowitt weighs in on the future of a fancy brand built on an iconic plaid pattern.

Subscribe to and download the podcast from iTunes.

Or stick the podcast's RSS feed into your favorite podcast app: http://fortunebrainstormpodcast.libsyn.com/rss. To top of page

First Published: June 28, 2013: 11:25 AM ET


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